Creating Impactful Experiences Through Strategy, Style and Innovation
Welcome to your event’s new Secret weapon.
We are a Toronto-based event strategy and management studio specializing in luxury weddings, impactful non-profit events, memorable corporate experiences, and community-focused festivals. Our mission is simple: to design events that make your guests feel something unforgettable — and make you look brilliant without the stress.
Unlike traditional event planners, we bring a strategic approach powered by AI tools and data-driven insights, helping you create high-touch, high-impact experiences that are visually stunning, flawlessly executed, and deeply aligned with your goals.
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Whether you’re hosting a once-in-a-lifetime celebration, engaging your top-tier donors, or activating your brand for a new market — our events aren’t just pretty. They’re purposeful.
Our Difference: Where Strategy Meets Style
We believe in more than just throwing a great party. Every event is a brand touchpoint, a guest experience, and a chance to connect on a deeper level.
Our Signature Advantages:
AI-enhanced event strategy & planning tools for smoother workflows and smarter decisions
A trusted network of top-tier vendors in the GTA and beyond
Personalized concierge-level service for clients who need a partner, not just a planner
Proven experience across luxury, non-profit, corporate, and public event sectors
Built-in tech to enhance guest experience, personalization, and ROI
With a focus on elevated aesthetics, cultural sophistication, and seamless execution, our team creates spaces and moments that stay with your guests long after the event is over.
“We don’t just plan events. We design journeys that connect people, build loyalty, and spark emotion.”
We work best with:
✔️ Business owners and professionals in the GTA who need a trusted event partner
✔️ Non-profit leaders and fundraising chairs seeking high-impact galas
If you’re juggling 1,000 responsibilities and don’t have time to manage all the moving parts — we’ve built our process for you.
✔️ Corporate marketing teams who want branded experiences that drive results
✔️ Engaged couples who value style, intentionality, and peace of mind
Our Ideal Clients
How We Use AI to Elevate Your Experience
💡Make smarter decisions faster (with AI-assisted budgeting, scheduling, and vendor sourcing)
🎯 Personalize your guest experiences (using predictive insights and sentiment tools)
📈 Maximize ROI and impact (through analytics and feedback-driven improvements)
📅 Save time and reduce back-and-forth (with AI-powered workflows and communication tools)
This isn’t a robot running your event — it’s your planner using cutting-edge tools to work smarter and serve you better.
What Clients Say
— M.C., Corporate Client
“Every detail was stunning. But more importantly, I didn’t have to worry about a thing. It felt like having a COO for our event.”
— D.J., Wedding Client
“She completely understood our vision and elevated it in ways we didn’t expect. Our guests still talk about it months later.”
— F.T., Non-Profit Gala Chair
“Her network is GOLD. She brought us vendors we never would’ve found on our own and negotiated incredible rates.”
Our Director
Event Strategist. Certified AI Planner. Creative Visionary.
Safia is the Founder and Lead Event Strategist behind Style Forward Events, and the driving force behind our style-meets-strategy approach.
With a background in luxury and corporate events, a sharp eye for aesthetics, and an obsession with efficiency and experience, she’s built a business that merges elegant design with next-gen technology.
🎓 Certified AI-Enhanced Event Professional
🌟 2025 Nominee – Women Entrepreneur Awards (Canada)
👥 Member, MPI (Meeting Professionals International)
📍 10+ years of planning high-level social, corporate & non-profit events
🤝 Built a vendor network of over 50 trusted partners in AV, décor, culinary, and entertainment
💼 Expert in client journey design, guest experience, and ROI-focused event strategy
“I’ve always believed events should be more than beautiful — they should be transformational.”
Message from the Director
“I started this business because I saw too many people stressed out, overpaying for mediocre events. I knew there was a better way — strategic, stylish, and supported by smart tech. My goal is to help busy professionals, business owners, and change-makers plan unforgettable events with clarity, confidence, and joy.”
